Cookie Policy
Last updated: March 1, 2026
This Cookie Policy explains how Performance Web Marketing ("PWM", "we", "us", or "our") uses cookies and similar tracking technologies on performancewebmarketing.com. By using our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences, understand how you interact with the site, and improve your overall experience. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain until they expire or you delete them).
2. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation and form submissions. The website cannot function properly without these cookies.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve our website and content.
Marketing Cookies
These cookies track visitors across websites to enable us to display relevant advertisements. They are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns.
3. Specific Cookies
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Analytics | Google Analytics 4 - distinguish users, measure sessions | 2 years |
| _gid | Analytics | Google Analytics - distinguish users | 24 hours |
| _gcl_au | Marketing | Google Ads conversion tracking | 90 days |
| _fbp | Marketing | Meta Pixel - track visits across websites | 90 days |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control the setting of these cookies. Third parties that may set cookies include:
- Google Analytics (analytics)
- Google Ads (advertising)
- Meta / Facebook (advertising)
- Microsoft Clarity (analytics)
5. Managing Cookies
You can control and manage cookies in several ways:
- Browser Settings: Most browsers allow you to block or delete cookies through their settings.
- Opt-Out Tools: You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
- Ad Choices: Visit optout.aboutads.info to opt out of targeted advertising.
Please note that disabling certain cookies may affect the functionality of our website.
6. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated date.
7. Contact
For questions about our use of cookies, contact us at:
Performance Web Marketing
Email: hello@performancewebmarketing.com
Location: New York, NY, USA